The LAMOSE Journal
Guides, stories, and ideas from our Calgary workshop. Tips on custom drinkware, gift inspiration, and behind-the-scenes looks at how we craft your favourites.
Gift Shop Pricing: Why Keystone Is the Floor, Not the Target
Keystone pricing (2x cost) is the floor for a tourist gift shop, not the target -- most need 55-65% margins to survive the slow months. Here's the real markup table by category, and why personalized items should carry your highest margin.